On May 17, the 2018 Beijing Catering Brand Conference was held in Beijing. The results of the 2017 Beijing Top Ten Catering Brands, Top Ten Entrepreneurs, and Top Ten Craftsmen were officially announced. Among them, Pizza Hut, Bianyifang, Da Dong, Donglaishun, Emei Restaurant, Jiahe Yipin, Meizhou Dongpo Restaurant, Quanjude, Wangshunge, and Xibei were awarded the title of 2017 Beijing Top Ten Catering Brands. In 2017, Beijing's catering revenue exceeded 100 billion yuan for the first time, reaching 102.88 billion yuan, a year-on-year increase of 7.7%, the highest growth rate in the past five years. In the first quarter of this year, Beijing's catering situation continued to improve, with catering revenue of 27.3 billion yuan from January to March, an increase of 8.7% year-on-year, higher than the growth of Beijing's total retail sales of consumer goods. In this selection, Hongzhuangyuan, Huatian Meat Pie, Huifeng Dumplings, Huifeng Men Ding Meat Pie, and Jiahe Yipin won the title of 2017 Beijing Top Ten Breakfast Leading Brands; Chatang Li, Datong Restaurant, Duyichu, Emei Restaurant, Fangshan, Kaorou Wan, Tianxingju, Tongchunyuan, Tongheju, and Xiaochang Chen won the title of 2017 Beijing Top Ten Time-honored Brands; Baodu Feng, Dashanghai Restaurant, Fanqian Fanhou, Butterfly Spring Hotel, Huishang Guli, Jinfu Yanbang, Colorful Yunnan, Shuguo Yanyi, and Wusheng Yangrou won the title of 2017 Beijing Top Ten Local Specialty Food Brands. In addition, Ai Xingyou, Chairman of Ziguangyuan; Liu Jingjing, Chairman of Jiahe Yipin; Hua Lei, General Manager of Huajiayiyuan; Song Zigang, General Manager of Jinfeng Catering; Zhang Yaqing, President of Wangshunge; Zhou Yanlong, General Manager of Donglaishun Group; Zhao Jingjing, General Manager of Hehegu; Zhao Li, General Manager of Beijing KFC; He Guangqi, Chairman of Xiabu Xiabu; Jia Yuefei, General Manager of Huatian Catering Group; and Huang Geng, Chairman of Huangjihuang, were awarded the title of 2017 Beijing Top Ten Catering Entrepreneurs. It is reported that in recent years, Beijing has continuously promoted the standardized, chain-based, convenient, branded, distinctive, and intelligent development of the city's catering industry. In 2017, more than 15,000 catering units in Beijing completed the “bright kitchen and clean stove” renovation, achieving sunshine catering. Catering enterprises attach great importance to using information technology and Internet technology to improve management and operation levels. Online ordering has increased significantly, electronic invoices have been promoted smoothly, and mobile payment has become increasingly common. Beijing's catering industry has entered the era of digital operation. In 2017, Chinese cuisine going global became a highlight of Beijing's catering industry. A number of enterprises such as Da Dong, Meizhou, West Ma Hua, Donglaishun, Quanjude, Huajiayiyuan, and Huangjihuang actively implemented the strategy of Chinese cuisine going international, showcasing China's profound and excellent Chinese catering culture abroad. Beijing Cuisine Association launched the project to revitalize Beijing cuisine, successfully held the China Beijing Cuisine Culture Festival, clarified the concept of Beijing cuisine, initiated the formulation of standards for Beijing signature dishes, and carried out a series of Beijing cuisine promotion activities among the public, effectively promoting the inheritance and development of time-honored catering brands. Sun Yao, Deputy Director of Beijing Municipal Commission of Commerce, pointed out that the current catering market presents four new characteristics: popular catering has become mainstream; distinctive and brand-oriented leading roles are significant; the online takeout market maintains rapid growth; and new catering models have become an important driving force for industry innovation. But no matter how the market situation changes, the core of development for mass chain catering, specialty catering, and online emerging catering is the brand. We must attach great importance to the role of brands, vigorously strengthen brand cultivation and construction, shape brand image with quality, and further meet the diverse and quality consumption needs of the general public.
