It was recognized as a China Well-known Trademark that year. Over the past decade, the company has developed rapidly and continuously strengthened itself. Now, with approval, this coiled dragon has soared into the world, gathering highlights and advantages to build the “Intel” of the electric heater manufacturing field.
Dongfang Electric Heating has always adhered to the principle of “focusing on technology as the core.” It began to show its potential just five years after its establishment. The company has been recognized as a High-tech Enterprise in Jiangsu Province for 14 consecutive years since 1997. In April 2008, the Ministry of Science and Technology, the Ministry of Finance, and the State Administration of Taxation jointly issued the new “Administrative Measures for the Recognition of High-tech Enterprises.” In May 2009, the company was again recognized as a high-tech enterprise meeting the new national standards. The company is one of the drafting units of the standard JB/T4088—1999 “Daily Tubular Electric Heating Elements” and JB/T10393—2002 “Technical Conditions for Electric Heating Boilers.” It is also one of the drafting units of the upcoming national standard “Explosion-proof Electric Heaters for Explosive Gas Atmospheres.” In 2010, during the revision of JB/T 4088-XXXX “Daily Tubular Electric Heating Elements,” Dongfang Electric Heating actively participated in the revision and hosted the second working meeting. This standard is expected to be officially released in 2011.
The technical threshold for entering the high-end industrial electric heating field is very high. Currently, only a few domestic companies can venture into this field and achieve good development. The company is one of the few domestic enterprises that have passed the national explosion-proof certification and obtained the corresponding production license. It is also the only supplier in the domestic market that has achieved large-scale production and successful batch application of the core equipment for the cold hydrogenation recovery and treatment of silicon tetrachloride in the polysilicon production process—the electric heating system. Due to energy conservation and environmental protection considerations, the proportion of PTC heating elements used in auxiliary electric heaters for air conditioner split units is increasing. Compared with domestic peers, the company's technology is at the forefront; compared with international giants, it has reached the international advanced level in some core technologies.
According to public information, the company currently holds 38 patents (2 invention patents, 28 utility model patents, and 8 design patents). In addition, 10 patent applications have been accepted, all of which are invention patents. These patents constitute a comprehensive intellectual property system for Dongfang Electric Heating. If other companies want to engage in the operation of electric heating products through similar design principles or similar product structures in the future, they will face significant intellectual property barriers.
For Dongfang Electric Heating, which is in an oligopolistic competitive market structure in the electric heater industry, its main customers include Gree Electric Appliances, Midea Group, Qingdao Haier, Dalian Sanyo, Jiangsu Zhongneng, Luoyang Zhonggui, PetroChina, Sinopec, ZPMC, Baosteel, etc. These are all well-known large enterprises in their respective industries, and these high-quality customers are one of the company's important competitive advantages. Therefore, for some customers with large scale and diverse product demands, the company can provide comprehensive product services by leveraging its variety advantages. The product types are complete, the specifications are comprehensive, the power coverage is wide, and the usage environments are diverse. The company professionally designs and manufactures various high-performance electric heaters, which are widely used in various air conditioners, refrigeration equipment, household appliances, polysilicon manufacturing, petroleum, natural gas, chemical industry, nuclear power, military, electric power, railways, ships, machinery, medical and health fields, etc. The products have successively obtained CQC safety certification, EU CE certification, German VDE certification, and US UL certification.
As is well known, electric heaters are mainly supporting equipment or components, and also the core equipment for the cold hydrogenation recovery and treatment of silicon tetrachloride in the polysilicon production process. Currently, there are no listed companies in this industrial field on the A-share market. With its own strength and advantages, Dongfang Electric Heating will be the first to enter the capital market, adhering to the “Intel inside” concept to build the “Tank inside” of the electric heater industry.
